Beware the Ides of Marketing

Today is the first official day of SHJ's sponsorship of "Byciclemark's Audio Communique". For those of you unfamiliar with Bicyclemark, he is a self-described "Portuguese-American, radical, activist-blogger, podjournalist and citizen reporter, living in Amsterdam." His podcasts generally discuss under-reported stories, along with his own personal experiences, in a style that is not too dissimilar from "This American Life" on NPR.

His most recent podcast is about his experience running into a Serbian friend shortly after the death of Milosevic. (mp3)

You should hear, after the brief introduction, one of three rotating spots Mark created for the show. Our plan is to create enough random spots so that people don't become completely bored with them and tune them out.

Please take the time to download the podcast, listen to the spot and let me know what you think. Do the spots create the right impression of SHJ? Do you think Bicylcemark's Audio Communique"' is a good fit with SHJ?