Monday, January 30, 2006

Come n' Get It!

More new art. A lot of things going on in Springheel Jack Nation. Here's just some of the new designs / concepts.

TV God:

The idea here is to create an avatar for that god most Americans worship: TV.


Brown Bunny:

This is the leading version for this design. I'm thinking of puting it on a pink shirt. I know the girls will dig it. How about guys? I think so.


White Bunny:

The problem with this poor guy is that I can't think of a good color to put him on. I could do pink with this one also, but I like the brown on pink better so that's not my first choice. Your thoughts?


Updated Goddess:

We're thinking of putting her on a black or army green shirt with a "sun faded" effect on the shoulders to give it an aged look. We still need to test the sun fading, but I think it will look cool.

Saturday, January 28, 2006

Guerilla Marketing

Earlier this week I mentioned that I am interested in doing podcast advertising as a way to draw attention to SHJ. Admitidly, if it was the only way I was going to draw attention to the site, it would be a pretty poor plan. On the other hand, it does have some advantages. It's relatively cheap. It gives me some podcast experience. A higher percentange of people will hear my ad than would see a print ad. And, it's another avenue to draw people to the site.

Of course, that's not the reason for this post. I want to talk about free, or virtually free, ways to market the website. Ideas that are visual and convey the kick-assery of my shirts get extra points.

Here are a bunch of ideas that Eden suggested:
- Create a myspace and friendster account and solicit friends.
- email poster ads to friends across the country and have them post them in conspicous places
- find out how other t-shirt companies started marketing

I had the following ideas:
- Email tree
- Create a SHJ stencil w/URL to leave chalk prints on sidewalks and walls
- Create SHJ stickers w/URL and give away liberally
- Put togeth a press kit
- Buy breakfast for local morning DJs, hope they will reward with some free publicity.

Any other ideas?

Friday, January 27, 2006

Big Brother

Today I received an email from PayPal that said the following:

Dear Charles Rose,

The PayPal User Agreement states that PayPal, at its sole discretion, reserves the right to close an account for any violation of the User Agreement, including the Acceptable Use Policy. Under the Acceptable Use Policy, PayPal may not be used to send or receive payments or donations for obscene or sexually oriented goods or services.

...

We are hereby notifying you that, after a recent review of your account activity, it has been determined that you are in violation of PayPal's Acceptable Use Policy. Therefore, your account has been closed.

...

You will need to remove all references to PayPal from your website(s) and/or auction(s). This includes not only removing PayPal as a payment option, but also the PayPal logo and/or shopping cart. We thank you in advance for your cooperation. If you have any questions, please contact the PayPal Acceptable Use Policy Department at p*****-c*********@paypal.com.

Sincerely,
PayPal Acceptable Use Policy Department
PayPal, an eBay Company
First, of all, "[i]f I have any questions"? How about we start with, "What the f#@k are you talking about?" Last time I checked, I sell t-shirts! No nipple clamps or smutty photos here.

Second, you just shut down my business without a warning or chance to comply? That seems excessively harsh.

Third, in order to find out any information about why my account was "closed" I have to send an email. You're serious? An email? Again, WTF!

Skipping all the boring details, I learned the reason I had been shut down was because on Nov. 1, 2005, our good friend Kyle sent me a PayPal payment in which he wrote in the memo section the following, "Thanks for hooking me up with that escort service."

For any of you not familiar with Kyle, this was clearly a joke, but PayPal wasn't laughing. Neither was I.

Let's gloss over for the moment the fact that escort services are legal. And, let's overlook the fact that "escort service" could have meant a limo service or something else innocuous. The memo could have said, "Tom, thank you for the best sex of my life. I threw in another $5 for the excellent blow job!" It still wouldn't have changed the fact that I did not "send or receive payments or donations for obscene or sexually oriented goods or services." It was a joke, and if PayPal is going to shut someone down, they better have proof that they did something wrong and they better give that person something more than a stupid email address.

In the end, I resolved the issue. I explained what happened to the Acceptable Use Policy Department, and they re-opened my account. But, I was pissed. I complained to the top "Issue Escalation Manager". I asked PayPal to send me a letter stating that they would review their policy and procedures surrounding the Acceptable Use Policy. And, I expect that letter. I just want to feel like I was heard.

Epilogue:
Do you think I have an FBI file now?

Wednesday, January 25, 2006

Coming to a Podcast Near You

Springheel Jack is currently looking into the possibility of advertising on podcasts with a new company called Kiptronic. The rates are reasonable as long as your not trying to reach a very specific niche market, say the wedding/bride-to-be market or North Boynton Beach, FL.

One obvious downside to podcasting for SHJ is the visual nature of our product. Hearing about our shirts won't have the same effect as seeing them. At the same time, I'm interested in podcasting because I believe it will lead to video podcasting, which would be a perfect fit for us. Jon, the owner of Kiptronic, believes video advertising is only a few months away - just in time for me to learn Flash and develop a commercial or two.

A bigger issue right now is who to reach out to. Personally, I feel our shirts have a lot of appeal to graphic artists or people who like graphic art, urban dwellers and people who like rock shows. I would call them our target demographic based on my non-scientific hunch.

Who do you think our shirts appeal to? How would you market towards them?

If anyone out there has ideas for an ad we should do, or would like to help write copy for an audio ad, please email me at tom@springheeljack.net.

Saturday, January 21, 2006

Super Bowl Party T-Shirts Still On Sale

Thanks to Kyle for reminding me to tell everyone that the Super Bowl Party T-Shirts will be on sale up until Monday, January 23 at 12:00 PM. So, if you haven't ordered one yet, do it now!!

Friday, January 20, 2006

New Art


Tell me what you think, people. Yea or ney?

Tuesday, January 17, 2006

Order Your Super Bowl Party T-Shirts Now!

(Click for larger image)

RoseRash, in conjunction with Springheel Jack and Human Cartoon, is pleased to announce the sale of what will undoubtedly become a collector's item for all-time: The WAO Super Bowl Party XI T-Shirt! This shirt can be yours for $10.00*

Building upon the success of last year's inaugural shirt, this year's t-shirt captures one of our favorite Super Bowl Party rituals: Rob Baren's rousing half-time speech! Complete with ladle and bottle o' TUMS in-hand, Rob rallies the troops to 'eat one more for the Gipper!' Regardless of whether you're an eleven-year veteran of WAO's Super Bowl Parties, or a relative newcomer, you will want this shirt!

Order your shirts now! (Use form below.) Pre-orders only. No shirts will be availablefor sale at the party. Don't miss out! Order by Wednesday, January 18th at 4:00/3:00 PM Eastern/Central.

With no exaggeration, this design is fantastic and a vast improvement over last year's t-shirt! To give you some idea of what I am talking about, last year's t-shirt came in only one color (white) and had only one color on it (red). This year's shirt has 4 colors, is available in men's and women's style shirts, and comes in 6 food-appropriate colors (3 for men and 3 for women).

(Click for larger image)


This is a great deal! You're getting this shirt at cost. RoseRash is making no money on this.

Shirts are available in S, M, L, XL, 2XL and 3XL.

Buy your shirt by January 18th, 4:00 / 3:00 PM Eastern / Central! No shirts will be availablefor sale at the party. You must pre-order to receive a shirt.

Size
Color

*2XL and 3XL shirts are $2.00 more expensive. All 2XL and 3XL orders should be placed using the above link, with the balance due upon receipt of t-shirt.

Thursday, January 12, 2006

Game of Four

Tagged in from LikeSunday: The Game of Four

Four jobs you'’ve had in your life: cost analyst at Ford; process analyst at Comark; regional finance analyst at Office Depot; president at Springheel Jack.

Four movies you could watch over and over: Star Wars; Blues Brothers; Back to the Future; City Slickers (among many, many others.)

Four places you'’ve lived: Palatine, IL; Chicago, IL; Dallas, TX; Boynton Beach, FL.

Four TV shows you love to watch: Battlestar Galactica (current series, not the old one); The Daily Show with Jon Stewart; Attack of the Show; Grey's Anatomy

Four places you've been on vacation: New York, New York; Paris, France; London, England; Oola, Ireland.

Four websites you visit daily: DailyKos; HuffingtonPost; Google; Cubs.com (in about 3 months).

Four of your favorite foods: Deep dish pizza from Giordano's; cheesy beef from Zippy's; two Chicago-style hot dogs from Portillo's; Puerco Pibil from Robert Rodriguez

Four places you'’d rather be: Cub's World Series Game; Bears Super Bowl Game; Notre Dame National Championship; and (for the bumper sticker) scuba diving.

Four albums you can'’t live without: "RecoveringSatelliteslites" by Counting Crows; "Use Your Illusion I" by Guns n' Roses; "Epic" by Faith No More; "Youth & Young Manhood" by The Kings of Leon.

Okay, now we'll see who really reads/doesn't read this ragged lil' blog- next four tagged: Blood and Thunder (Al); Human Cartoon (Kyle); Multi-Racial Madness (Krista); The Infinite Monkey Theorem (Eden).

Tuesday, January 10, 2006

New Art Tuseday: Guy Burwell Style

Hey, Folk -

It's time for New Art Tuesday, a Very Special Guy Burwell Edition. Here are some pieces were working on:

Girl - she doesn't have a name yet


Simpler Girl - A few less floating objects


Girl on Various Shirts (Click for larger view):


"Many Color" Kung-Funk - on various shirt colors (Click for larger view)





Monotone Kung-Funk - simpler color scheme (click for larger view)



Getaway Guy - Various color schemes and a little litter (click for larger view)

Monday, January 09, 2006

Lists

I have for a long time ruled my life with lists, or more specifically, "The List". Each and every day, I make a list of the things that I need to do. The items may be things I need to do that day, or they may be items that I just don't want to forget to do at some point. And, once I have made my list for the day, I attempt to accomplish and cross-off as many items on the list as possible.

Now, here is the thing: I never, ever, ever come close to finishing my list for the day. Nor, do I expect to finish the list. Ever. To finish the List would require Time to slow down and the very fabric of Reality to bend in on itself. To finish the list in a day, my productivity during that day would have to be such that it would inspire folktales to be written about it. Future generations of children would sing songs about my John Henry vs. the Machine-type performance if ever I were to complete the list. It's just never going to happen, and I'm cool with that. It's just the way the list works.

That being said, I do expect the list to help me get some things done. The list should help me make my day more productive than it would be otherwise. That is it's role, and that's what I expect.

Now, the list has failed me in the past. It has not always been that reliable. And, lately, the list has been failing me in a big way. The list has actually been causing me to be less productive than I would have been with no list at all.

You see, my list had become so long, with all of the tasks that I needed do, as to cause my brain to shutdown and malfunction. I believe the reason this has happened is the fact that my brain knew that the list had become too long to accomplish in a single day. Clearly, this is counter-intuitive, since I know that the list cannot be completed in a single day. As I stated earlier, this is just how the list works. However, my brain must believe there is a chance, however remote, that I can complete the list in a day in order to remain motivated. When the list becomes too long, all motivation is sapped and I become a depressed schlub, who doesn't want to do anything.

However, thanks to Kendra, I have discovered a new method of dealing with the list when it becomes too long. The solution is: the Micro-list, or a daily list in addition to my main list. Basically, I keep my old list, or the Macro-list, the same as it has always been - a placeholder for all the things I need to do. At the same time, however, I create a Micro-list, of all things I want to accomplish today, which is a subset of the Macro-list. Usually, the Micro-list is about 8 items long, made up of some easy items and some hard items.

The goal then becomes to complete all the items on the micro-list each day, no matter what. You never want to set yourself up for failure on the Micro-list by making it too difficult. At the same time, if there are things you must accomplish today, they should be placed on the micro-list. The reason for this should be obvious.

In the process of accomplishing items on the micro-list, you are also completing items on the macro-list, and at the end of the day, you feel like you've at least accomplished something.

Now, I know I am just playing tricks on my brain, and that if I just attacked my main list with fervor every day, I would get a lot accomplished without the need for a second list. However, my brain is unruly, and it has always been unruly. There are times when it will not cooperate, and the only way I can get it to do what I want is by tricking it. When my list gets too long, my brain doesn’t want to cooperate, and I end up wasting a lot of time being unmotivated. This strategy has worked for me, and if it works for you, that’s great. I'm glad I could help.

Friday, January 06, 2006

Kung-Funk

Hey guys,

More Guy Burwell Art here. Let me know what you think and feel free to suggest shirt color ideas. In fact, please suggest shirt color ideas.



Also, in other news, I have begun talking to Kevin about possibly doing either Goddess or Bunnyhead for my sping line.

In other, other news, the new shirts are done and should be out in a week or so.

Thursday, January 05, 2006

Getaway Guys

Hi everyone,

I hope you had a happy holidays. Kendra and I had a great time in New York City and the Poconos. (Does any one know why Pocono is pluralized in popular speech?)

Anyway, I've been working with Guy Burwell recently, and we're trying to decide on which of his "Getaway" guys to use for a t-shirt design. Here they are:



Which ones do you like? Which do you think would translate well to a t-shirt? What color shirt would you put it on?